A new partnership between Bundaberg Tourism and North Burnett Regional Council hopes to strengthen tourism outcomes across the region.
The relationship will establish a framework for collaboration across marketing, destination development, data and insights.
Businesses in the North Burnett are now eligible for a 25 per cent membership subsidy with Bundaberg Tourism, meaning more opportunity for local businesses through marketing campaigns and business development programs.
The partnership will also include quarterly reviews to track progress and measure impact across the North Burnett’s visitor economy, as well as supporting the establishment of a North Burnett Tourism Action Group to drive the coordinated approach to tourism and marketing across the region.
Bundaberg Tourism CEO Katherine Reid says the partnership is a milestone in regional collaboration and reflects a shared vision for sustainable tourism growth.
“This partnership is built on a shared commitment to seeing the North Burnett thrive.
“Through Council’s leadership and investment, we can ensure North Burnett’s stories and experiences are visible across our destination marketing, while helping local businesses connect, grow, and succeed as part of the Bundaberg destination brand.”
North Burnett Regional Council CEO, Craig Matheson says the Council has re-established a strong partnership with Bundaberg Tourism to build broader awareness of everything the region has to offer.
“We know the North Burnett is an exceptionally attractive place to live, but the beauty and appeal of the region has not necessarily been well showcased to a wider audience – so that is what we are hoping to achieve through this new partnership.
“Tourism creates opportunities for local people and local businesses and with the commitment to clear destination marketing of the region, this should help build community pride, promote the incredible character of our communities and highlight the exceptional visitor experiences the North Burnett has to offer.
“This partnership is about working hand-in-hand with Bundaberg Tourism to support our local businesses, attract more visitors, and ensure that through our collaboration with Bundaberg Tourism, we open up more opportunities to share the North Burnett story with the world.”
