Just when you thought the kids were over it and it was safe to go back into the water, Baby Shark breaks another record hitting a milestone that firmly puts it back into the public eye.
Since its initial release in 2016 megahit has been on repeat in worldwide family homes.
So it's no surprise that it is YouTube’s most-watched video ever, beating out the likes of Ed Sheeran, Mark Ronson and Wiz Kalifa.
But now it's time to truly grasp the power of "Baby Shark" as we take in the fact that this South Korean song for kids has been viewed more than 10 Billion times on Youtube.
Now "if I had a dollar for every time..." never mind.
In second place and released the following year (2017) is the music video for ‘Despacito’ by Luis Fonsi at 7.7 billion views.
Not to be confused with the version that included Justin Bieber, that video only has around 335 million on a lyric video and 19 million on the film clip.
In third place on 6.1 Billion views is the LooLoo Kids with "Johny Johny Yes Papa", but we won't even go there.
Seriously, do not press play on this. We don't want to give it any more help.
Back to Baby Shark, the track was created by Pinkfong Company and is said to be the inspiration for an upcoming movie as well.
It was originally recorded in 2015 with then 10-year-old Hope Segoine who has tracked the success of the track in this video.
Just about everyone has covered the Baby Shark song including John Legend who sang it for his son Miles
and James Corden who performed it with Sophie Turner from Game of Thrones and Josh Groban
Even our own Aussie children's entertainment legends The Wiggles got in on the action.
It doesn't look like Baby Shark is going away anytime soon, so may as well embrace it,
Just "do do, do do do do" it!